Core Concepts
Understand the fundamental concepts behind SocialFlow AI.
Before diving into Karakoram Studio, it helps to understand the core concepts that power the platform.
Workspaces & Tenants
A workspace (or tenant) is an isolated environment containing your brands, content, accounts, and team members. Each workspace is completely separate from others — perfect for agencies juggling multiple clients or brands with distinct audiences.
Brands
A brand is a profile within your workspace that defines visual identity and voice. Each brand has its own:
- Logo and color palette
- Tone and voice presets for AI
- Connected social accounts
- Content library and calendar
AI Models
Karakoram Studio supports multiple AI models for content generation:
Content Lifecycle
Every piece of content goes through a defined workflow:
Automations
Automations are recurring workflows that run on a schedule or trigger. They can generate content, post to specific accounts, and handle approvals automatically.
Common automation types:
- Weekly Posts — Auto-generate and publish topic-specific posts each week
- RSS Monitoring — Share new blog posts automatically
- Evergreen Recycling — Resurface high-performing content
- Approval Chains — Route low-confidence posts to reviewers
Roles & Permissions
Team members are assigned roles that control their access:
| Role | Access Level |
|---|---|
| Owner | Full workspace control, billing access |
| Admin | Manage team, accounts, and all content |
| Editor | Create and edit content, publish |
| Viewer | Read-only access to content and analytics |